The most popular product in the booming e-cigarette market doesn’t look like a cigarette at all.

The Juul, a trendy vape that resembles a flash drive and can be charged in a laptop’s USB port, accounted for 33% of the e-cigarette market as of late 2017, according to Wells Fargo data. The product is made for and legally available only to adults 18 and older, and its “growth appears to be due to growth with the 18 to 24 year old age group,” according to a Wells Fargo report.

But in many cases, media reports suggest, these devices are being used by kids and teenagers even younger than that — which has some parents, educators and medical professionals concerned. Each Juul cartridge—which lasts about 200 puffs—has as much nicotine as an entire pack of cigarettes. Here’s what to know about “Juuling,” the trend sweeping schools nationwide.

What do parents need to know about Juuling?

Although Juul products, like most e-cigarettes, are made and marketed as smoking alternatives, the device is increasingly popping up on high school and college campuses. The term “Juuling” usually refers to this recreational use.

Because of their sleek design and resemblance to USB drives, Juul products are easy for students to conceal and use in school — sometimes even in the middle of class. (Juuls also produce less smoke than many similar devices, making them even more discreet.) The problem has grown widespread enough that school districts in states including Kentucky, Wisconsin, California and Massachusetts have voiced their concerns and, in some cases, begun amending school policy to address the issue. Some college publications, including those at New York University and the University of Illinois, have also reported on the trend.

Read more: https://www.health.com/syndication/what-is-juuling

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